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Challenges
Our client is a prominent service provider of innovative sales and marketing solutions with proven skills to streamline and support group sales in the hospitality sector. With headquarters in the United States, the client is dominating across multiple geographies such as Canada, Mexico, Thailand, the India & Usa, and the United Arab Emirates.
In the Hospitality industry, competitiveness, and service offering goes hand in hand and hence it is important to be aware of competitive offerings in order to stay ahead of the peers. Monotonous tasks consume most of the time but are yet demanding, So to make sure each information is addressed and not neglected, the client decided to create an application. This application was aimed to convert all the collected information from raw field research to insightful data and can be sold as a service.
Key challenges of the project were:
- To create a powerful search engine and mapping tool that can extract massive data of groups, hotels, and events.
- Inability to identify personalized leads.
- Unable to automate and smoothen sales processes from lead generation to event planning and meeting management.
- Unable to track all the updates on all the upcoming events on a daily basis for the competitor’s hotels.
- Manual Efforts on the process of phone verification for the data entered about events.
- Resize and compress images without affecting its resolution.
Expertise
Tools & Technology
- .NET
- C#
- Microsoft SQL Server
- Telerik
- Day-Pilot
- Google Map
Solution
In order to boost sales and generate more and more customer leads, the client decided to capitalize on each raw lead and for that it is imperative for the business to create a platform, addressing lead generation activities. Anwita Soft Solutions understood the client’s concerns comprehensively and created a powerful solution which is inclusive of the following modules as a part of our Solution for different sales and marketing activities
Smart Search
Smart search module provides capabilities like:
- Flexible Booking dates Options with dynamic Input of dates that range from a specific date, year, and month.
- Comp sets scored against your property
- Comp Sets ordered by relevance
- Identifying exact keyword searches for Property names & Group names
- Function name searches (a type of function)
- Interactive map searching by radius
- Industries, segments, and subsets
- Daily square footage used
- Meeting/function length (Hours/Days)
Graphical Views
- With this module users can create multiple graphical views of the platform using the dashboard, Calendar, Map views to quickly provide access to all recent activity of your comp set, local area, or other preset criteria. Users can also create their own dashboards, calendar views, and map views or search with a customized view.
Automated Reports
- This feature enables users to set up reports that can be automatically delivered to your inbox on a regular basis, so you always know what's going on with your comp sets.
Result
With our Solution of tracking Lead generation activities of Hotel, the client’s business has accelerated productivity due to process streamlining. This solution has also provided multiple benefits to the client such as
- Helped property to build unlimited comp sets and access their event data
- Easy to find leads that match with customer property
- Stay Ahead of peers and gain competitive advantage
- Automated sales activities that enhanced efficiency and reduced lead time and increase customer conversions